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Business Tech & Wireless

Driveway Gets $10 Million Funding for App that Rewards Safe Driving

By Mae Marie, Close-Up Media Staff Writer

Driveway Software is looking to make headway in the big data and mobile telematics space via an app that rewards safe driving.

The Silicon Valley startup recently earned a reward itself - raising $10 million in a funding round led by Ervington Investments, representing Russian businessman Roman Abramovich.

THE DAILY VIEW

  • Alexandra Scarborough
    Reese Witherspoon Taps Into Her Southern Roots with the Launch of New Retail Brand, Draper James

    Joining the likes of Jennifer Lopez and the Olsen Twins, Reese Witherspoon has launched her own retail brand, Draper James.

    Named after Reese's grandparents, Dorothea Draper and William James Witherspoon, Draper James will have a focus on fashion, accessories and home decor inspired by the American South.

    "I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today," says Reese, speaking to the ethos behind Draper James.

    Working closely with Southern artisans, the brand offers feminine dresses and separates in bright and cheerful prints, with styles meant to be worn and mixed together. 

    Accessories will range from jewelry to handbags, while home offerings will include stationery, blankets, pillows, and cocktail napkins amongst others.

    "Draper James was built on the backdrop of Reese's Southern past which is both timely and relevant.  Not only is the South having a cultural surge, but it has a rich ecosystem that we tapped into on every level," says CEO, Andrea Hyde.

    More Information:
    http://www.DraperJames.com

 

 

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