J.D. Power: New-Vehicle Shoppers Dialing Up Deals On the Go
By Mae Marie, Close-Up Media Staff Writer
More new vehicle shoppers are doing their research while on the go, according to the J.D. Power 2015 New Autoshopper Study.
The marketing information services firm noted that its research indicates that more than half (51 percent) of new-vehicle Internet shoppers use a mobile device—tablet or smartphone—to digitally conduct automotive research on the Internet to help them find the right vehicle, at the right dealer for the right price.
THE DAILY VIEW
Reese Witherspoon Taps Into Her Southern Roots with the Launch of New Retail Brand, Draper James
Joining the likes of Jennifer Lopez and the Olsen Twins, Reese Witherspoon has launched her own retail brand, Draper James.
Named after Reese's grandparents, Dorothea Draper and William James Witherspoon, Draper James will have a focus on fashion, accessories and home decor inspired by the American South.
"I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today," says Reese, speaking to the ethos behind Draper James.
Working closely with Southern artisans, the brand offers feminine dresses and separates in bright and cheerful prints, with styles meant to be worn and mixed together.
Accessories will range from jewelry to handbags, while home offerings will include stationery, blankets, pillows, and cocktail napkins amongst others.
"Draper James was built on the backdrop of Reese's Southern past which is both timely and relevant. Not only is the South having a cultural surge, but it has a rich ecosystem that we tapped into on every level," says CEO, Andrea Hyde.
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