Barnes & Noble

Barnes & Noble to Host 'Countdown’ Parties for Release of Harry Potter and the Cursed Child


By Susannah Parmenter, Close-Up Media Staff Writer


Barnes & Noble reported that its stores across the country are currently preparing to host the fan-favorite Countdown to Midnight Magic parties on July 30 at 8pm, leading up to the midnight release of the book (July 31).


The Company also revealed that Harry Potter and the Cursed Child - Parts I & II is the Company's most pre-ordered book since Harry Potter and the Deathly Hallows in 2007.


Based on an original new story by J.K. Rowling, John Tiffany and Jack Thorne, Harry Potter and the Cursed Child - Parts I & II is a new play by Jack Thorne, and the first official Harry Potter story to be presented on stage.


The new script book, Harry Potter and the Cursed Child - Parts I & II, is the eighth story in the Harry Potter series.


"Harry Potter and the Cursed Child is Barnes & Noble's most pre-ordered book since Harry Potter and the Deathly Hallows, and we expect it to be our biggest selling book of the year," said Mary Amicucci, Chief Merchandising Officer at Barnes & Noble. "To guarantee that our customers get the new Harry Potter book as quickly as possible, Barnes & Noble is the only national retailer that's guaranteeing delivery of the book on August 1, for both online and ship-to-home pre-orders placed by noon ET on Friday, July 29. Our booksellers are also preparing to host big crowds for our signature Midnight Magic parties on July 30."


Countdown to Midnight Magic Party-Saturday, July 30, at 8PM


Harry Potter is back, and on Saturday, July 30, at 8PM, Barnes & Noble reported that stores nationwide will host a special Countdown to Midnight Magic Party leading up to the release of Harry Potter and the Cursed Child - Parts I & II, which goes on sale July 31 at midnight.


The party will feature trivia, costume contests, face-painting, wand-making and a special Muggle Wall where customers can share their favorite memories of Harry Potter. Additionally, customers can still enter the Barnes & Noble exclusive Harry Potter Limited Edition Cover Prints Sweepstakes for a chance to win a set of 7 Harry Potter Limited Edition Cover Prints.


On Sunday, July 31, customers can return to their local store to discuss the new book and participate in special Harry Potter-themed events and activities, as a follow-up to the Countdown to Midnight Magic Party the night before.


Barnes & Noble said that it is guaranteeing delivery on Monday, August 1, for online pre-orders at, and in-store ship-to-home pre-orders, placed by noon ET on Friday, July 29.


More information and complete event details:


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  • Alexandra Scarborough
    Papyrus Joins Forces with Designer Lela Rose

    Papyrus is looking to bring the “elegance and style” of fashion to its greeting cards via a new designer collaboration series.

    According to a release, the collaboration marks the first time a fashion design house and greeting card brand have joined forces to develop a custom greeting card collection.

    Papyrus said it is partnering with American fashion designer Lela Rose to introduce the series. Rose will feature her "sophisticated yet modern style" in the debut card and gift collection, slated to launch during New York Fashion Week. The collection will be available in New York City Papyrus stores and select retailers in September, with availability expanding to all Papyrus locations and retailers in October.

    "The fashion designer collaboration series is a celebration of the commitment Papyrus has to the arts, including a focus on the fashion industry, quality craftsmanship and trend-forward design," said Christy Kaprosy, President of Papyrus-Recycled Greetings. "We are delighted to have Lela Rose's elegant line lead the first Papyrus fashion designer collaboration program, and we are excited to bring more fashion designers to our loyal customers in the future."

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    "I'm thrilled to be the first designer to collaborate with Papyrus on their exclusive new fashion series," said Lela Rose. "This is a unique way to showcase our designs, silhouettes and prints, and extend the brand into a new category."





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