IAB Appoints Patrick Dolan as President and Anna Bager Executive VP of Industry Initiatives
The Interactive Advertising Bureau (IAB) reported that Patrick Dolan, the trade group's Executive Vice President and COO, has been promoted to President of the digital media and marketing organization.
According to a media release, Dolan, who joined IAB in 2007 as Chief Financial Officer, will now oversee all P&L for IAB, while providing strategic guidance for the entire organization. He will continue to directly supervise the Finance and Operations, and Learning and Certification teams. In addition, he will take on direct oversight of the Investment and Relations, Marketing, and Events Operations teams.
IAB also announced that Anna Bager has been named Executive Vice President of Industry Initiatives. She joined the trade group in 2011 to establish and lead the IAB Mobile Marketing Center of Excellence and then subsequently launched and led the IAB Video Center of Excellence, serving as Senior Vice President and General Manager of both.
Dolan and Bager will report directly to IAB CEO Randall Rothenberg, who said: "For over a decade, Patrick has been responsible for much of our organizational stability, proving himself to be an invaluable resource for the IAB leadership team, the Board of Directors, and our members. With this new position, his invaluable expertise and long history with IAB will be leveraged in full force. Likewise, Anna has a longstanding track record of guiding IAB and its members through dynamic shifts in the industry. She is already recognized as an authority in mobile and videoand the entire ecosystem will surely benefit from her taking on this broader executive role."
In tandem with these changes, IAB named Susan Borst Vice President, with a mandate to further the organization's initiatives in native advertising and content marketing, which she largely built after joining the digital industry group in 2012. Prior to IAB, Borst worked at leading advertising agencies, including Hill Holliday and Grey Worldwide.
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THE DAILY VIEW
Tea Forté Introduces ‘Matcha’ Collection
Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.
The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.
"The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."
Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.
According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.
Available now in select stores and online at teaforte.com.
Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.
Among other insights, the roundup revealed:
- Labor Day was the busiest weekend for car rental
- Disney Theme Parks topped the list of things to do
- The average hotel stay was two nights
- Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
- Popular tourist destinations included Orlando, Cancun and Las Vegas