Visible Measures Introduces Engaged Viewing Time Capability

Visible Measures reported the launch of Engaged Viewing Time, a new metric to help brands and marketers assess and increase the ROI on their branded video campaigns.

Engaged Viewing Time by Visible Measures is the first way to objectively measure viewing time for marketer video content across major social channels.

According to a media release, measuring the actual time spent in video is a far more effective metric for brands and marketers than simply looking at ad impressions. This is critical because improving your Share of Attention, which is measured by views and Engaged Viewing Time, directly correlates to increased market share.

Since all views are not created equal in the video ecosystem, Visible Measures said that it developed Engaged Viewing Time to enable brands to comparatively measure their video performance and ranking versus their competitors in the battle for consumer attention across 250+ industry categories for an enhanced comparison of campaigns, beyond just looking at the view count. To calculate the Engaged Viewing Time, Visible Measures analyzed viewership data from thousands of campaigns across major platforms, such as Facebook and YouTube, and created platform-specific algorithms that allow the company to estimate viewing time for every video asset on those platforms.

"Marketers have been struggling to determine efficacy and ROI for video campaigns. Because major platforms like YouTube, Facebook, Twitter, Snapchat, and others all calculate video views differently, new metrics are needed," said Brian Shin, CEO of Visible Measures. "We are enabling marketers to go beyond ad impressions to measure the consumer attention of their campaigns based on True Reach (total paid and earned views across all platforms, including copies and mashups) and Engaged Viewing Time to get a much more comprehensive measure of impact. By looking at the Engaged Viewing Time and True Reach across platforms, marketers can now make informed decisions to see where they will get the most ROI from their video advertising investments."

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  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at teaforte.com.




Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.

Among other insights, the roundup revealed:

  1. Labor Day was the busiest weekend for car rental
  2. Disney Theme Parks topped the list of things to do
  3. The average hotel stay was two nights
  4. Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
  5. Popular tourist destinations included Orlando, Cancun and Las Vegas