Food & Beverage

A&W Restaurants Kicks Off New Franchise Campaign

A&W Restaurants has launched an expanded, multi-faceted franchising strategy that builds on its success since being acquired from Yum! brands.

According to a release, the centerpiece of the campaign is an all-new franchise information website.

A&W has nearly 1,000 locations worldwide, with more than 630 in the U.S. The company added 15 domestic locations in 2017, and it is on target to open 20 in 2018. The brand has seen an average sales increase of nearly 30 percent between 2011 and 2017.

The new website comes amid an expanded franchising focus that includes hiring Franchise Performance Group, the nation's top franchise consulting and digital lead generation firm, and the addition of internal development staff. In January, A&W will begin an aggressive digital media advertising campaign targeting independent and multi-unit operators.

The revamped website provides an in-depth look at A&W's business model, such as investment and startup costs, financial performance and available territories. It also features interviews with A&W franchisees and executives.

"In addition to the brand's longevity, A&W is unique because it is owned and operated by franchisees. They have a true voice in every decision that affects the brand," said CEO Kevin Bazner. "After acquiring A&W, we first focused on stabilizing the business and growing profitable store sales. With this accomplished, we are ready to make a big push forward," he added.

More Information:

http://www.awfranchising.com

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THE DAILY VIEW

  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at teaforte.com.

 

 

QUICK 5


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