Food & Beverage

Alba Botanica Do Good, Do Beautiful Grant Program Names Winners

The Alba Botanica brand reported its Do Good, Do Beautiful campaign.

According to a release, founded in 2017, the campaign represents pillars the Alba Botanica brand stands for: female empowerment, environmental sustainability, animal rights and rescue as well as empowering fearless females who take the reins, create legacies, and are unafraid to start a revolution.

By using only botanical-based, natural and 100 percent vegetarian ingredients, Alba Botanica brand consistently "does beautiful" by reducing its environmental footprint whenever possible. Determined to continue "doing good," the brand has now introduced the Do Good, Do Beautiful Grant, which was set in place to further empower, encourage and inspire fearless females.

The Do Good, Do Beautiful campaign launched through a series of videos that journeyed through the lives of five remarkable women. The women featured were dedicated and determined to empower those around them by creating positive change in the world. Each woman delves into her story, showcasing how she impacted the world around her and how her values help Alba Botanica communicate the brand message in an impactful way.

Being a brand that strives to support female leaders, Alba Botanica brand implemented the Do Good, Do Beautiful Grant Program. The Grant Program was designed to empower two female-led non-profit organizations that embody the brand's long-standing mission to "Do Good" and support them with a donation to create, expand, or sustain a project in their non-profit organization.

The female-led organizations were Emilee Spear of Rusty's Angels Sanctuary and Kat Welton of The Barn for Equine Learning, each beneficiaries of $15,000. Emilee and Kat can now create, expand, or sustain projects at their organizations with these grant funds. "I think the Do Good, Do Beautiful Grant Program is a program to help girls find their voices at a very important time.

Times are changing, and to have a grant program recognizing women for working hard and doing good will motivate so many more women to step out of their comfort zones and do something meaningful and impactful with their lives," said Emilee Spear of Rusty's Angels Sanctuary. "I want to thank Alba Botanica and the Do Good, Do Beautiful Grant Program," said Kat Welton. The Barn for Equine Learning is honored to be a part of such an amazing group of women and thrilled to have been selected as a winner. The Barn had a great need, selecting a volunteer coordinator, and the brand's grant program filled this need.

Alba Botanica brand is supporting fearless females in the world and because of the brand's support our Barn will grow in a big way," said Kat Welton. Emilee and Kat are a true inspiration to women everywhere and Alba Botanica brand hopes the grant program will help them continue following their dreams.

"Alba Botanica brand DNA has always been rooted in this idea of doing beautiful for the environment, for animals, and most importantly, by helping women Do Beautiful for themselves and each other," said Sarah Galusha, Senior Director of Marketing for the Alba Botanica brand. "We're so inspired by women like Emilee and Kat who chose careers that have them doing beautiful every day. It makes us proud that we can contribute in our own small way to helping other women live their values by choosing products that are better for them and the world around them."

More Information:

http://www.AlbaBotanica.com

((Comments on this story may be sent to newsdesk@closeupmedia.com))

THE DAILY VIEW

  • Alexandra Scarborough
    Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for Spring

    Sarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.

    The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.

    "Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.

    Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.

    The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading. 

    The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.

    "Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."

    As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection. 

    To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.

    The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.

    More Information:
    http://www.Gilt.com/SJP

  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at teaforte.com.

 

 

QUICK 5


Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.

Among other insights, the roundup revealed:

  1. Labor Day was the busiest weekend for car rental
  2. Disney Theme Parks topped the list of things to do
  3. The average hotel stay was two nights
  4. Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
  5. Popular tourist destinations included Orlando, Cancun and Las Vegas