Budweiser’s ‘Lost Dog’ Is Super Ad
By Mae Marie, Close-Up Media Staff Writer
Was there really any doubt? After last year’s smashing debut, Budweiser’s “Lost Dog” has emerged as the winner in USA Today’s Ad Meter Super Bowl commercial rankings.
The Lost Dog commercial - a sequel to last year’s Puppy Love - tells the story of a little yellow lab who gets lost and endures city traffic, cold, rain and the threat of a coyote before being rescued by his “buds,” a group of four powerful Budweiser Clydesdales, who guide him home.
As it has done every year since 1989, USA Today said, it had ad enthusiasts rank every commercial from the big game. Some 7,000 panelists participated in the judging.
Lost Dog from Budweiser took the No. 1 spot out of 61 commercials. It had an 8.1 average rating out of 10. It was followed by “Like a Girl” from Always with a 7.1 average rating and Blue Pill from Fiat with 6.87. Rounding out the top five were Braylon, Microsoft, 6.74 and Middle Seat, Doritos, 6.71.
According to a release from Anheuser-Busch, eight puppies - seven females and one male - are featured in the Lost Dog spot, all of which were just 11-12 1⁄2 weeks old at the time of filming. In addition, seven Budweiser Clydesdales underwent training for three months to fine-tune their skills for Budweiser’s ad. Shot on a ranch outside Santa Barbara, Calif., the ad also features actor Don Jeanes, reprising his role as Budweiser Clydesdale trainer for a third time. It was directed by Jake Scott.
And about Sunday night’s battle on the field at the University of Phoenix Stadium in Glendale, Arizona: The New England Patriots came from behind to beat the Seattle Seahawks, 28-24. It was Patriots’ quarterback Tom Brady’s fourth Super Bowl title. It was also the most-watched Super Bowl of all time, with 111.5 million viewers, according to Nielsen.
Here are the USA Today’s Super Bowl Ad Meter rankings:
http://www.usatoday.com/story/money/business/2015/02/01/usa-today-ad-meter-2015-super-bowl-money/22378605/
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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Alexandra Scarborough
Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for SpringSarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.
The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.
"Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.
Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.
The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading.
The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.
"Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."
As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection.
To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.
The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.
More Information:
http://www.Gilt.com/SJP -
Alexandra Scarborough
Tea Forté Introduces ‘Matcha’ CollectionConvenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.
The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.
"The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."
Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.
According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.
Available now in select stores and online at teaforte.com.
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