Gorton's Seafood
Mascot ‘Smarty Crunchman’ is the host of Gorton's Smart & Crunchy Tour
Food & Beverage

Gorton’s Rolls with Smart & Crunchy Tour

By Mae Marie, Close-Up Media Staff Writer

What’s eight-feet tall, shaped like a fish stick and wears a yellow-and-blue bow tie and nerdy black-rimmed glasses?

Well, “Smarty Crunchman,” of course, Gorton’s Seafood’s new mascot and host of the company’s tour to promote its “all-new” Smart & Crunchy Fish Sticks and Fillets.

A “reinvention” of the company’s classic breaded fish sticks and fillets, Gorton’s said that Smart & Crunchy Fish Sticks and Fillets are never fried, so they have 50 percent less fat than its regular breaded fish sticks and fillets and 200 calories or less per serving. They are also seasoned with a crunchy panko crumb.

As part of the rollout, Gorton's is kicking off a coast-to-coast interactive road tour visiting six cities to introduce the products via free samples. The Smart & Crunchy Tour is Gorton's first national tour for a new product line.

"We are excited to introduce Smart & Crunchy to consumers from coast to coast with a fun, delicious and family-friendly road tour," said Gavin Kennedy, Gorton's Director of Consumer Marketing. "As the original creators of the fish stick, the team here at Gorton's knows this is a favorite family meal and we are very pleased to offer a smart and delicious choice to the next generation of fish stick fans."

A branded Smart & Crunchy food truck and interactive booth will be at each tour stop, along with a dipping bar where visitors can sit to sample the new fish stick and provide feedback on touch screen kiosks.

The tour will also mark the debut of Smarty Crunchman. The company said that visitors can pose for photos with Smarty, and receive product coupons and fun giveaways from Gorton's brand ambassadors at tour stops, including Smarty Crunchman plush toys.

The Gorton's Smart & Crunchy Tour will run from late February to mid-April with stops at the Northshore Mall in Peabody, Massachusetts; St. Charles Towne Center in Waldorf, Maryland; Lenox Square in Atlanta, the Houston Children's Festival in Texas, Hollywood & Highland in Los Angeles, and Northgate Mall in Seattle.

Additionally, Gorton’s said the Smart & Crunchy Sweepstakes will kick off with the road tour and will have daily and weekly prizes, and one grand prize of a $10,000 family vacation to the winner's choice of one of four U.S. destinations. The public can enter the sweepstakes at a tour stop or online at SmartandCrunchy.com.

Consumers can follow the Smart & Crunchy Tour on Twitter at #GortonsTour, at Gorton's Seafood on Facebook or at SmartandCrunchy.com.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

THE DAILY VIEW

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    Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for Spring

    Sarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.

    The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.

    "Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.

    Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.

    The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading. 

    The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.

    "Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."

    As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection. 

    To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.

    The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.

    More Information:
    http://www.Gilt.com/SJP

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    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at teaforte.com.

 

 

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