Food & Beverage

Progresso Leverages Antibiotic and Hormone Free Chicken Breasts in All Chicken Soup Varieties

Progresso is now using only 100 percent antibiotic and hormone free chicken breasts in all of its 36 chicken soup varieties.

According to a release, currently available on store shelves nationwide, Progresso is the first large retail soup brand in the United States to have antibiotic and hormone free chicken breasts in its soups.

In addition, the soup brand has reduced sodium levels in more than 40 soup varieties, added seven soups to its certified Gluten Free product line and is increasing its vegetarian soup options.

"Our purpose and passion is to make great soup just like you'd make it at home. In an effort to continually raise our quality standards, we listen to our consumers," said Ray Joncas, director of marketing at Progresso. "So when we asked our consumers what they wanted most, we found that antibiotic free and hormone free chicken was what they wanted most."

The product updates will impact all chicken soups across Progresso's Traditional, Light, Reduced Sodium, and Rich & Hearty lines, including its most popular varieties, Chicken Noodle, Chicken Wild Rice and Chicken Dumpling.

More Information:

http://www.Progresso.com

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THE DAILY VIEW

  • Alexandra Scarborough
    Papyrus Joins Forces with Designer Lela Rose

    Papyrus is looking to bring the “elegance and style” of fashion to its greeting cards via a new designer collaboration series.

    According to a release, the collaboration marks the first time a fashion design house and greeting card brand have joined forces to develop a custom greeting card collection.

    Papyrus said it is partnering with American fashion designer Lela Rose to introduce the series. Rose will feature her "sophisticated yet modern style" in the debut card and gift collection, slated to launch during New York Fashion Week. The collection will be available in New York City Papyrus stores and select retailers in September, with availability expanding to all Papyrus locations and retailers in October.

    "The fashion designer collaboration series is a celebration of the commitment Papyrus has to the arts, including a focus on the fashion industry, quality craftsmanship and trend-forward design," said Christy Kaprosy, President of Papyrus-Recycled Greetings. "We are delighted to have Lela Rose's elegant line lead the first Papyrus fashion designer collaboration program, and we are excited to bring more fashion designers to our loyal customers in the future."

    The company noted the collection, which draws inspiration from some of Rose's recent runway designs, consists of 16 cards and five gift accessories, including gift bags, gift tissue, roll wrap and a gift tag set. It also will be available online at papyrusonline.com

    "I'm thrilled to be the first designer to collaborate with Papyrus on their exclusive new fashion series," said Lela Rose. "This is a unique way to showcase our designs, silhouettes and prints, and extend the brand into a new category."

 

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