Blueair
Blueair to supply U.S. Embassy in New Delhi with purifiers for President Obama’s visit to India
Manufacturing

U.S. Embassy in New Delhi Purchases Thousands of Blueair Purifiers in Lieu of President Obama’s State Visit

By Susannah Parmenter, Close-Up Media Staff Writer

President Barack Obama can breath easy during his current visit to India thanks to indoor air purifiers from Blueair.

The company noted that the U.S. Embassy in the Indian capital, described by WHO as one of the world's most polluted cities, recently purchased over 1,800 Blueair high performance indoor air purifiers to protect employees at the embassy and other locations.

Commenting on the decision by the U.S. Embassy to buy such a large number of Blueair indoor air purifiers, the company's founder and CEO, Mr Bengt Rittri, said:  "This order confirms Blueair's position as the 'air purifier of choice' when it comes to protecting U.S. government employees and their families from health and wellbeing threats posed by polluted indoor air".

Earlier in January, the American embassy's monitoring station recorded an Air Quality Index reading of 252, a level, which the U.S. Environmental Protection Agency (EPA) describes as 'very unhealthy'.  

The company reported that an array of international institutions, government agencies and corporations already use Blueair air purifiers, which have had their efficiency endorsed by the U.S. Association of Home Appliance Manufacturers, AHAM, and the official Shanghai consumer agency. In November 2013, Blueair won an order to supply thousands of its premium air purifiers to U.S. Embassy offices across China.

"Blueair air purifier's are designed to clean indoor air of airborne pollutants such as allergens, dust, asthma triggers, viruses, bacteria and other airborne contaminants, which makes them an ideal choice for the U.S. Embassy in New Delhi," says Vijay Kannan, head of Blueair India, a wholly-owned subsidiary of Sweden's Blueair AB. Blueair India was recently established by Swedish-based Blueair AB to market it's indoor air purifiers across India.

President Obama is in India to participate in the Indian Republic Day celebration of January 26 as the Chief Guest, the first time a U.S. president will have the honor of attending Republic Day, which commemorates the adoption of India's constitution in 1950.  

Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care.

More information:
www.blueair.com

((Comments on this story may be sent to newsdesk@closeupmedia.com))

THE DAILY VIEW

  • Alexandra Scarborough
    Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for Spring

    Sarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.

    The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.

    "Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.

    Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.

    The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading. 

    The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.

    "Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."

    As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection. 

    To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.

    The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.

    More Information:
    http://www.Gilt.com/SJP

  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at teaforte.com.

 

 

QUICK 5


Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.

Among other insights, the roundup revealed:

  1. Labor Day was the busiest weekend for car rental
  2. Disney Theme Parks topped the list of things to do
  3. The average hotel stay was two nights
  4. Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
  5. Popular tourist destinations included Orlando, Cancun and Las Vegas