Courtesy of the HVA
1954 Mercedes-Benz 300 SL at Amelia Island 2015
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HVA Recognizes First Mercedes-Benz Type 300 SL Sold in U.S.

The Historic Vehicle Association (HVA) said that the 1954 Mercedes-Benz Type 300 SL (serial number 198 040 4500003) will be recorded under the Secretary of the Interior's Standards for Heritage Documentation, which will be part of the HVA's National Historic Vehicle Register and the Historic American Engineering Record (HAER) that is permanently archived in the U.S. Library of Congress.

As one of the most significant Mercedes-Benz 300 SL models, the vehicle was recognized recently during the recent Amelia Island Concours d'Elegance. According to factory records, 198 040 4500003 was the first 300 SL to be produced and was the first 300 SL sold in the United States.

The car was exported to U.S. Mercedes-Benz distributor Max Hoffman and bought by Briggs Cunningham, an American sportsman and businessman who raced automobiles and yachts.

Soon after taking delivery in September 1954, Cunningham displayed the car at the Watkins Glen Grand Prix Concours. In its first concours entry, the 300 SL won first prize in the sports car class at the show. In February 1955, 198 040 4500003 with race number A18 was photographed with Phil Hill in the cockpit at the Daytona Beach NASCAR Speed Week. The car reportedly did not fully participate in the event due to an engine failure. A replacement engine was subsequently fitted and the 300 SL was sold to William Fleming of Westport, Connecticut.

Fleming campaigned the car in the 1956 SCCA season, finishing third in the national points for that year. Fleming won his class in the 300 SL at the Mount Equinox Hill Climb on June 17, 1956. Fleming was one of many early adopters of the 300 SL in sports car racing in the U.S. 300 SLs dominated their class in SCCA racing in both 1955 and 1956. In 198 040 4500003's 60-year life, the car has had only four other owners since Cunningham bought it new in 1954.

“The Mercedes-Benz 300 SL Coupe is a uniquely American story as it was produced at the request of Max Hoffman specifically for the U.S. market,” said Mark Gessler, President of the Historic Vehicle Association. “The 300 SL was the first foreign mass-produced car built primarily for the American market. It launched the SL brand in the Mercedes-Benz family and played a significant role in building the Mercedes-Benz market position in the United States.”

The HVA is supported by a broad group of stakeholders, including industry, new car manufacturers, universities, historians, event organizers, restorers, museums and over 400,000 individual owner-members.

More information:
www.historicvehicle.org

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THE DAILY VIEW

  • Alexandra Scarborough
    Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for Spring

    Sarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.

    The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.

    "Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.

    Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.

    The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading. 

    The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.

    "Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."

    As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection. 

    To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.

    The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.

    More Information:
    http://www.Gilt.com/SJP

  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at teaforte.com.

 

 

QUICK 5


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