Surgical Theater Joins Forces with NordicNeuroLab
Surgical Theater reported it has partnered with NordicNeuroLab to offer the Norway-based company's nordicBrainEx diffusion tensor imaging (DTI) processing application as part of Surgical Theater's Precision VR enterprise-wide medical visualization platform.
According to a media release, the addition of NordicNeuroLab technology will allow Surgical Theater to further expand the detail and immersion into relevant anatomy, functional structures and delicate tissues needed in planning and navigating surgery.
"Partnering with NordicNeuroLab was a natural next step for Surgical Theater," said Moty Avisar, CEO and Co-Founder of Surgical Theater. "Our Precision VR platform and nordicBrainEx complement each other while bringing vital imaging capabilities and valuable datapoints immediately to neurosurgeons in the clinic and operating room. This immersive view has become essential for surgical planning and navigation as well as a powerful tool for patient engagement."
Instead of the neurosurgeon pointing out the tumor or vascular abnormality on a flat, black-and-white 2D image used in most medical facilities, the Precision VR empowered surgeon and patient can swipe their fingers across a touch screen or slip on an Oculus Rift or HTC Vive VR headset, then walk or fly through the patient-specific reconstruction during a surgical consult. With the incorporation of the nordicBrainEx application, Surgical Theater also will be able to process DTI and MRI perfusion scans allowing Precision VR clinicians to perform additional evaluations of healthy brain structures, eloquent areas, and the targeted pathological tissues all on one system.
"Transitioning from a 2D image on a flat screen to the 360 degree, immersive Precision VR perspective is groundbreaking for surgeons," said Robert Louis, M.D., neurosurgeon and Director of the Skull Base and Pituitary Tumor Program at Hoag Neurosciences Institute. "This powerful technology is changing how we prepare our patients and perform surgery by being able to 'fly-through' the actual surgical plan before making the incision. Seamlessly integrating nordicBrainEx's DTI capabilities further enhances the visualization of critical anatomy and augments decision processes which can have a dramatic effect on increasing patient safety and improving overall outcomes."
Much like Surgical Theater's platform of products, nordicBrainEx is compatible and capable of analyzing data from all major MRI vendors. The processed data and imaging can be incorporated into patient-specific VR reconstructions and saved into reports that can be shared with patients, exported to existing neuro-navigation systems and utilized for rehearsal purposes or in collaborative and peer review environments.
"Like X-rays, CAT scans and MRI, DTI is quickly becoming an essential aspect in surgical planning," said Fredrik Isdal, NordicNeuroLab's Chief Executive Officer. "NordicBrainEx is designed to equip surgeons with seamless and immediate illustrations of functional tracts within the brain while minimizing the probability of error or variability in the quality of the results. With Surgical Theater, we found an ally in delivering integrated imaging solutions that were once out of reach to all but major research institutions."
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THE DAILY VIEW
Papyrus Joins Forces with Designer Lela Rose
Papyrus is looking to bring the “elegance and style” of fashion to its greeting cards via a new designer collaboration series.
According to a release, the collaboration marks the first time a fashion design house and greeting card brand have joined forces to develop a custom greeting card collection.
Papyrus said it is partnering with American fashion designer Lela Rose to introduce the series. Rose will feature her "sophisticated yet modern style" in the debut card and gift collection, slated to launch during New York Fashion Week. The collection will be available in New York City Papyrus stores and select retailers in September, with availability expanding to all Papyrus locations and retailers in October.
"The fashion designer collaboration series is a celebration of the commitment Papyrus has to the arts, including a focus on the fashion industry, quality craftsmanship and trend-forward design," said Christy Kaprosy, President of Papyrus-Recycled Greetings. "We are delighted to have Lela Rose's elegant line lead the first Papyrus fashion designer collaboration program, and we are excited to bring more fashion designers to our loyal customers in the future."
The company noted the collection, which draws inspiration from some of Rose's recent runway designs, consists of 16 cards and five gift accessories, including gift bags, gift tissue, roll wrap and a gift tag set. It also will be available online at papyrusonline.com
"I'm thrilled to be the first designer to collaborate with Papyrus on their exclusive new fashion series," said Lela Rose. "This is a unique way to showcase our designs, silhouettes and prints, and extend the brand into a new category."
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