Surgical Theater Joins Forces with NordicNeuroLab
Surgical Theater reported it has partnered with NordicNeuroLab to offer the Norway-based company's nordicBrainEx diffusion tensor imaging (DTI) processing application as part of Surgical Theater's Precision VR enterprise-wide medical visualization platform.
According to a media release, the addition of NordicNeuroLab technology will allow Surgical Theater to further expand the detail and immersion into relevant anatomy, functional structures and delicate tissues needed in planning and navigating surgery.
"Partnering with NordicNeuroLab was a natural next step for Surgical Theater," said Moty Avisar, CEO and Co-Founder of Surgical Theater. "Our Precision VR platform and nordicBrainEx complement each other while bringing vital imaging capabilities and valuable datapoints immediately to neurosurgeons in the clinic and operating room. This immersive view has become essential for surgical planning and navigation as well as a powerful tool for patient engagement."
Instead of the neurosurgeon pointing out the tumor or vascular abnormality on a flat, black-and-white 2D image used in most medical facilities, the Precision VR empowered surgeon and patient can swipe their fingers across a touch screen or slip on an Oculus Rift or HTC Vive VR headset, then walk or fly through the patient-specific reconstruction during a surgical consult. With the incorporation of the nordicBrainEx application, Surgical Theater also will be able to process DTI and MRI perfusion scans allowing Precision VR clinicians to perform additional evaluations of healthy brain structures, eloquent areas, and the targeted pathological tissues all on one system.
"Transitioning from a 2D image on a flat screen to the 360 degree, immersive Precision VR perspective is groundbreaking for surgeons," said Robert Louis, M.D., neurosurgeon and Director of the Skull Base and Pituitary Tumor Program at Hoag Neurosciences Institute. "This powerful technology is changing how we prepare our patients and perform surgery by being able to 'fly-through' the actual surgical plan before making the incision. Seamlessly integrating nordicBrainEx's DTI capabilities further enhances the visualization of critical anatomy and augments decision processes which can have a dramatic effect on increasing patient safety and improving overall outcomes."
Much like Surgical Theater's platform of products, nordicBrainEx is compatible and capable of analyzing data from all major MRI vendors. The processed data and imaging can be incorporated into patient-specific VR reconstructions and saved into reports that can be shared with patients, exported to existing neuro-navigation systems and utilized for rehearsal purposes or in collaborative and peer review environments.
"Like X-rays, CAT scans and MRI, DTI is quickly becoming an essential aspect in surgical planning," said Fredrik Isdal, NordicNeuroLab's Chief Executive Officer. "NordicBrainEx is designed to equip surgeons with seamless and immediate illustrations of functional tracts within the brain while minimizing the probability of error or variability in the quality of the results. With Surgical Theater, we found an ally in delivering integrated imaging solutions that were once out of reach to all but major research institutions."
More Information:
http://www.SurgicalTheater.net
http://www.nordicneurolab.com
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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Alexandra Scarborough
Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for SpringSarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.
The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.
"Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.
Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.
The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading.
The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.
"Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."
As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection.
To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.
The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.
More Information:
http://www.Gilt.com/SJP -
Alexandra Scarborough
Tea Forté Introduces ‘Matcha’ CollectionConvenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.
The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.
"The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."
Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.
According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.
Available now in select stores and online at teaforte.com.
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Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.
Among other insights, the roundup revealed:
- Labor Day was the busiest weekend for car rental
- Disney Theme Parks topped the list of things to do
- The average hotel stay was two nights
- Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
- Popular tourist destinations included Orlando, Cancun and Las Vegas