Business Tech & Wireless

ABI Research: Retailers Must Utilize Indoor Location Technologies

ABI Research revealed that retailers need to acknowledge and understand the opportunities and threats posed by handset-based indoor location technologies or run the risk of losing control of the mobile experience in their stores.

According to a media release, though indoor location deployments in retail are largely focused on infrastructure-based technologies to date, market potential is accelerating as major companies like Apple, Baidu, and Google aim to release their own handset-based indoor location technologies to developers within the next year.

"Retailers largely failed to exploit the possibilities of mobile thus far and are now in danger of repeating the mistakes they made with eCommerce," says Patrick Connolly, Principal Analyst at ABI Research. "The days of loyalty cards and paper coupons are ending and retailers do not seem ready. They need to take control of the digitization of their stores and learn to put technologies like indoor location to work."

ABI Research said that handset-based indoor location technologies allow retailers to measure marketing campaign performance, streamline in-store processes, create new advertising revenue streams, and most importantly, use mobile to improve the overall shopping experience by removing frictions and creating "shock and awe" moments.

The technology creates opportunity for retailers to scale their stores across a chain and engage with far more customers. Initiatives like Google Nearby remove the need for in-store apps. However, as the same tools become available to all developers, ABI Research predicts the market will rapidly embrace indoor location technologies and services, which third parties will then be able to deploy in any retail store.

"Imagine a third-party shopping app that can offer a highly accurate, detailed map of a shopping outlet tailor store offers and advertisements directly to the individual consumer," concludes Connolly. "This would all happen without the app owner needing to deploy any additional infrastructure or obtaining permission from the retailer. This is something that could become a reality very soon, which is why retailers need to educate themselves on this up-and-coming market."

More information:

www.abiresearch.com

((Comments on this story may be sent to newsdesk@closeupmedia.com))

THE DAILY VIEW

  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at teaforte.com.

 

 

QUICK 5


Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.

Among other insights, the roundup revealed:

  1. Labor Day was the busiest weekend for car rental
  2. Disney Theme Parks topped the list of things to do
  3. The average hotel stay was two nights
  4. Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
  5. Popular tourist destinations included Orlando, Cancun and Las Vegas