Spreadtrum Teams with MPT to Create WCDMA//HSPA(+) Flagship Smartphones
Spreadtrum Communications reported that its WCDMA//HSPA(+) chipsets SC7731C and SC7731G have been adopted by Burmese mobile operator Myanmar Posts and Telecommunications (MPT) for its latest flagship smartphone models M40 and M50, which have been launched into the market.
According to a media release, as MPT was mapping out the strategy for their smartphones, for the flagships models, M40 and M50, they decided to go with Spreadtrum's WCDMA//HSPA(+) chipset to best meet the needs of the user base in Myanmar. As a result, the M50 adopts Spreadtrum 28nm WCDMA/HSPA(+) /GSM/GPRS/EDGE chipset SC7731G with an embedded quad-core 1.2GHz ARM Cortex-A7 processor. It features a double-sided glass separated by metal frame design, a 5-inch HD on-cell 2.5D curved glass touchscreen, 1G RAM, 8GB storage, an 8MP rear camera and 5MP front camera. It is pre-installed with the Android 5.1, supporting dual-card-two-standby.
Based on the Spreadtrum quad-core 1.2GHz ARM Cortex-A7 WCDMA/HSPA(+) /GSM/GPRS/EDGE chipset SC7731C, the entry-level M40 supports dual-card-two-standby and features a 4 inch 800*480 pixels touch screen, 512 M RAM, 4GB storage, a 2 MP rear camera.
"We feel honored to have been selected to be the provider of chipsets for the M40 and the M50, the latest smartphone models being launched by MPT," said Dr. Leo Li, Chairman and CEO of Spreadtrum Communications. "Since the reform and opening up of Myanmar's communications industry in 2014, more than 3 million mobile phones and devices with Spreadtrum's 3G chip solution have been delivered into the Burmese market. Looking forward, Spreadtrum plans to continue working with MPT to design more feature-rich and affordable products and services, based on the needs of Burmese end users."
MPT Chief Commercial Officer Koichi Kawase commented, "Working with Spreadtrum to successfully launch MPT's flagship smartphones, M40 and M50, has proven to be an absolute pleasure for us. Our joint cooperation has enabled Burmese users to experience the MPT data network and get the most out of their intelligent mobile devices. MPT plans to engage in further strategic collaborations with core suppliers such as Spreadtrum, Mustel and Kingmao, as we continually seek to raise the bar on the performance of the mobile products that we anticipate delivering to the people of Myanmar, and better meet local needs."
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THE DAILY VIEW
Papyrus Joins Forces with Designer Lela Rose
Papyrus is looking to bring the “elegance and style” of fashion to its greeting cards via a new designer collaboration series.
According to a release, the collaboration marks the first time a fashion design house and greeting card brand have joined forces to develop a custom greeting card collection.
Papyrus said it is partnering with American fashion designer Lela Rose to introduce the series. Rose will feature her "sophisticated yet modern style" in the debut card and gift collection, slated to launch during New York Fashion Week. The collection will be available in New York City Papyrus stores and select retailers in September, with availability expanding to all Papyrus locations and retailers in October.
"The fashion designer collaboration series is a celebration of the commitment Papyrus has to the arts, including a focus on the fashion industry, quality craftsmanship and trend-forward design," said Christy Kaprosy, President of Papyrus-Recycled Greetings. "We are delighted to have Lela Rose's elegant line lead the first Papyrus fashion designer collaboration program, and we are excited to bring more fashion designers to our loyal customers in the future."
The company noted the collection, which draws inspiration from some of Rose's recent runway designs, consists of 16 cards and five gift accessories, including gift bags, gift tissue, roll wrap and a gift tag set. It also will be available online at papyrusonline.com
"I'm thrilled to be the first designer to collaborate with Papyrus on their exclusive new fashion series," said Lela Rose. "This is a unique way to showcase our designs, silhouettes and prints, and extend the brand into a new category."
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