Ebates Holiday Survey: Americans to Brave the Crowds and Travel This Holiday Season
A new survey from Ebates, a subsidiary of the global internet services company Rakuten, revealed that, for almost three-quarters of Americans, price is the main consideration when booking a holiday trip.
According to a media release, the national survey, conducted online by Propeller Insights on behalf of Ebates in October 2017, was fielded among 1,034 adults and 507 teens.
One in ten Americans (11 percent) revealed that traveling is the thing they most dread about the holidays. When asked about their least favorite part of holiday travel, Americans ranked crowds as the top pain point (50 percent). This is followed by:
-The expense43 percent
-The delays37 percent
-Feeling rushed36 percent
-Not being able to relax and enjoy the holiday28 percent
Ten percent of Americans have zero pain points when it comes to holiday travel.
Price and location are everything
Americans agree that there are factors that motivate them when booking holiday travel (90 percent). Almost three-quarters reveal that price is the main thing they look for (73 percent), while more than half say that location is their top travel criteria (52 percent). This is followed by timing (35 percent) and distance of travel location (30 percent).
Techniques for saving money
Almost three-quarters of Americans reveal that there are techniques they use to save money when booking holiday travel (73 percent), with booking a trip in advance the top choice (49 percent). Other popular techniques include:
-Booking directly through the site20 percent
-Using airline loyalty points19 percent
-Doubling up on points and cash back16 percent
-Using a cashback website14 percent
Welcome Ebates Hotels
Just in time for holiday travel, Ebates noted, it is announcing a new feature, Ebates Hotels, which offers 7 percent cash back on all hotel bookings worldwide listed on the site. The service works similarly to other major travel booking platforms but utilizes Ebates' cash-back model to send money to travelers every quarter. At 7 percent cash back, members can receive an average of $25 cash back for a two-night stay or an average of $135 in cash back on a seven-night stay.
"Our research confirms what we've suspectedprice is the motivating factor for consumers when booking travel," said Amit Patel, CEO of Ebates. "With the launch of Ebates Hotels, we hope to give consumers a new outlet to book their travel and get paid to do it. We want to take the stress out of booking travel and make it a fun and easy way to get the best prices possible on your next getaway."
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THE DAILY VIEW
Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for Spring
Sarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.
The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.
"Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.
Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.
The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading.
The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.
"Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."
As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection.
To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.
The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.
Tea Forté Introduces ‘Matcha’ Collection
Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.
The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.
"The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."
Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.
According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.
Available now in select stores and online at teaforte.com.
Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.
Among other insights, the roundup revealed:
- Labor Day was the busiest weekend for car rental
- Disney Theme Parks topped the list of things to do
- The average hotel stay was two nights
- Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
- Popular tourist destinations included Orlando, Cancun and Las Vegas