Marriott Rewards Estbalishes New Hospitality Program, 'Li Yu'
Li Yu -- which offers a suite of Chinese-language services to make the travel experience convenient for Chinese travelers -- is now available at participating Marriott properties across travel destinations for Chinese travelers, including Paris, London, Dubai, Tokyo, Osaka, Seoul, Bangkok, and more.
According to a release, through the Li Yu program, Marriott Rewards members can connect with a concierge service assistant via WeChat at any stage of their travels.
"China is the world's largest outbound travel market and the new generation of Chinese travelers has a taste for exploration," said Anka Twum-Baah, Vice President, Customer Loyalty & Content, Asia Pacific. "Our study conducted with Hurun Research Institute shows 42 percent of young luxury travelers want personalized experiences and 61 percent of them prefer electronic guest services. That is why we have introduced the Li Yu hospitality program, just in time for Golden Week. With Li Yu, Chinese members can experience the thrill of travel while enjoying Chinese-language guest service, ease of digitized communications, familiar food and other relaxing comforts of home."
Li Yu's suite of tailor-made services and customized amenities includes dedicated Mandarin-speaking hotel associates, Chinese-language hotel and destination guides; complimentary Chinese tea and tea ware; food and beverage options that highlight local ingredients while catering to Chinese tastes; TV and newspapers straight from China; local phone cards, power adaptors and Wi-Fi; a complimentary Li Yu welcome gift; and more.
The program is currently available at 41 Marriott properties across the Asia-Pacific region, the Americas, Europe and the Middle East. Marriott Rewards members can view the complete list of participating hotels and find out more about the program by logging on to the dedicated website: marriott-liyu.com.
Chinese travelers who sign up with Marriott Rewards will enjoy not only the benefits of the Li Yu hospitality program, but also member benefits including exclusive Member Rates and free Wi-Fi, as well as mobile check-in and checkout and service requests via the Marriott Mobile App.
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THE DAILY VIEW
Papyrus Joins Forces with Designer Lela Rose
Papyrus is looking to bring the “elegance and style” of fashion to its greeting cards via a new designer collaboration series.
According to a release, the collaboration marks the first time a fashion design house and greeting card brand have joined forces to develop a custom greeting card collection.
Papyrus said it is partnering with American fashion designer Lela Rose to introduce the series. Rose will feature her "sophisticated yet modern style" in the debut card and gift collection, slated to launch during New York Fashion Week. The collection will be available in New York City Papyrus stores and select retailers in September, with availability expanding to all Papyrus locations and retailers in October.
"The fashion designer collaboration series is a celebration of the commitment Papyrus has to the arts, including a focus on the fashion industry, quality craftsmanship and trend-forward design," said Christy Kaprosy, President of Papyrus-Recycled Greetings. "We are delighted to have Lela Rose's elegant line lead the first Papyrus fashion designer collaboration program, and we are excited to bring more fashion designers to our loyal customers in the future."
The company noted the collection, which draws inspiration from some of Rose's recent runway designs, consists of 16 cards and five gift accessories, including gift bags, gift tissue, roll wrap and a gift tag set. It also will be available online at papyrusonline.com
"I'm thrilled to be the first designer to collaborate with Papyrus on their exclusive new fashion series," said Lela Rose. "This is a unique way to showcase our designs, silhouettes and prints, and extend the brand into a new category."
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