Marriott Rewards Estbalishes New Hospitality Program, 'Li Yu'
Li Yu -- which offers a suite of Chinese-language services to make the travel experience convenient for Chinese travelers -- is now available at participating Marriott properties across travel destinations for Chinese travelers, including Paris, London, Dubai, Tokyo, Osaka, Seoul, Bangkok, and more.
According to a release, through the Li Yu program, Marriott Rewards members can connect with a concierge service assistant via WeChat at any stage of their travels.
"China is the world's largest outbound travel market and the new generation of Chinese travelers has a taste for exploration," said Anka Twum-Baah, Vice President, Customer Loyalty & Content, Asia Pacific. "Our study conducted with Hurun Research Institute shows 42 percent of young luxury travelers want personalized experiences and 61 percent of them prefer electronic guest services. That is why we have introduced the Li Yu hospitality program, just in time for Golden Week. With Li Yu, Chinese members can experience the thrill of travel while enjoying Chinese-language guest service, ease of digitized communications, familiar food and other relaxing comforts of home."
Li Yu's suite of tailor-made services and customized amenities includes dedicated Mandarin-speaking hotel associates, Chinese-language hotel and destination guides; complimentary Chinese tea and tea ware; food and beverage options that highlight local ingredients while catering to Chinese tastes; TV and newspapers straight from China; local phone cards, power adaptors and Wi-Fi; a complimentary Li Yu welcome gift; and more.
The program is currently available at 41 Marriott properties across the Asia-Pacific region, the Americas, Europe and the Middle East. Marriott Rewards members can view the complete list of participating hotels and find out more about the program by logging on to the dedicated website: marriott-liyu.com.
Chinese travelers who sign up with Marriott Rewards will enjoy not only the benefits of the Li Yu hospitality program, but also member benefits including exclusive Member Rates and free Wi-Fi, as well as mobile check-in and checkout and service requests via the Marriott Mobile App.
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THE DAILY VIEW
Tea Forté Introduces ‘Matcha’ Collection
Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.
The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.
"The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."
Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.
According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.
Available now in select stores and online at teaforte.com.
Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.
Among other insights, the roundup revealed:
- Labor Day was the busiest weekend for car rental
- Disney Theme Parks topped the list of things to do
- The average hotel stay was two nights
- Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
- Popular tourist destinations included Orlando, Cancun and Las Vegas