Travel & Leisure

Vacasa Posts Its First Mountain Markets Vacation Rental Report

Vacasa reported the launch of its first Mountain Markets Vacation Rental Report comparing data from nearly 20,000 vacation rental homes in 11 popular winter destination markets across the U.S. Vacasa analyzed comprehensive internal, partner, and industry data to see how some of America's favorite mountain markets compare in everything from vacation rental inventory to pet friendliness.

"We wanted to share trends that people who own and operate vacation rental homes in mountain markets would find valuable and that the local communities might find interesting," says Scott Breon, Head of Revenue at Vacasa.

According to a release, the company's report seeks to reveal what guests consider important when booking a vacation home, how homeowners can enhance their property to better appeal to future guests, and insights into how travelers engage with the places they visit.

Key findings from Vacasa's Mountain Markets Vacation Rental Report include:

-Second homeowners in mountain markets are increasingly opening their doors to guests Booming demand for vacation rentals is helping fuel growth in the short-term accommodation sector, which is growing twice as fast as the total U.S. travel market, according to Phocuswright. Vacasa's report explores how this trend plays out in winter destinations, where Whitefish, Montanathe fastest-growing marketsaw a 50 percent increase in vacation rental inventory between 2016-2017.

-In mountain markets, hot tubs are more common than cable TV Exploring the commonality of top amenities such as hot tubs, outdoor grills, fireplaces, and cable TV, Vacasa provides a glimpse into the unique "amenity identity" of some of America's favorite mountain markets for vacation rentals. Homeowners in the Park City market, where hot tubs are popular, can differentiate by investing in an outdoor grill, which is not a common amenity there. Vacasa shows how homeowners can stand out by investing in table-stakes amenities and diversifying their property from the rest of the inventory in the market.

-In mountain markets, spring break is a family matter

Vacasa's report explores guest trends such as winter destination communities seeing an influx of family travelers during spring breaka dreaded party week in many other markets. The company's deep-dives into the Breckenridge, Lake Tahoe, and Park City markets include data maps that show where guests are traveling from.

-Pet friendliness is trending pawsitive With vacation rentals, pet friendliness matters. Over 50 percent of American households include a dog and more than half of those families only stay in dog-friendly lodging. Vacasa's report highlights pet trends and names Big Sky, Montana, which boasts 42 percent pet friendly inventory, the most pet friendly of the mountain markets analyzed.

Vacasa takes a data-driven approach to doing business, from its machine learning-based dynamic pricing to its marketing, with the goal of driving more bookings and revenue for homeowners. By publishing the Mountain Markets Vacation Rental Report, Vacasa is sharing these timely insights with the greater vacation rental community.

Vacasa's Mountain Markets Vacation Rental Report is the first in the company's planned series of seasonal market insights.

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  • Alexandra Scarborough
    Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for Spring

    Sarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.

    The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.

    "Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.

    Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.

    The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading. 

    The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.

    "Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."

    As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection. 

    To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.

    The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.

    More Information:

  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at



QUICK 5 has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.

Among other insights, the roundup revealed:

  1. Labor Day was the busiest weekend for car rental
  2. Disney Theme Parks topped the list of things to do
  3. The average hotel stay was two nights
  4. Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
  5. Popular tourist destinations included Orlando, Cancun and Las Vegas