Business Tech & Wireless

SafeTraces Validates SaniTracers

SafeTraces has completed the validation of SaniTracers, a material that will become an invaluable tool for food processors as they seek to provide safer products.

According to a media release, foodborne illness outbreaks are becoming more frequent and far-reaching every day with no end in sight: The latest multistate outbreak of Shiga toxin-producingE. coliO157:H7 infections, linked to contaminated romaine lettuce, has so far resulted in 53 cases of illness and 31 hospitalizations, including 5 cases of a type of kidney failure (i.e., Hemolytic Uremic Syndrome). Over a month after the onset of the outbreak, the source still remains unknown, prompting the CDC to warn consumers to avoid all types of romaine lettuce from the Yuma, AZ region since the exact origin of the product could not be determined. It is evident that the wash process was not effective in removing the contamination which was likely introduced at the field.

"Food processors have very limited tools to quickly verify, before shipment, the lethality of their wash processes on pathogenic bacteria that are sometimes present on fresh produce," said Dr. Anthony Zografos, CEO of SafeTraces."That is why SafeTraces is launching the first reliable, repeatable, fast, on-site test performed on the finished product to ensure appropriate washing by assessing decontamination and risk of cross-contamination of fresh produce." SaniTracers are novel, FDA approved, food-grade microparticles that contain minute amounts of DNA and behave like pathogen surrogates, such as E. coli, during regular produce wash processes.

The technology was developed under an FDA-funded Small Business Innovation Research (SBIR) grant and underwent rigorous evaluation and validation under a variety of conditions. "SaniTracers are a cost-effective, robust, and simple to use sanitation verification solution that integrates easily into any wash system," said Dr. Laurie Clotilde, Director of Product Management. "SaniTracers tests are performed on-site by the customers, and they provide almost real time indication of the lethality of the wash process on pathogenic bacteria. Our solution provides food processors with increased confidence that they ship a safe, high quality product without affecting its shelf life through extended hold times."

SafeTraces also offers a traceability solution for complete transparency of the origin of romaine lettuce as well as any other foods.Seaweed-based barcodes are applied directly on the food not the packaging at the origin and can be quickly recovered at any point in the supply chain to determine its provenance.

The solution has already been applied to a number of commodities including fresh apples, citrus, green leafy vegetables (spinach, romaine, iceberg, and green leaf lettuces), oils (such as canola, palm, and olive oils), canola meal, grains, beans, fertilizers, etc.

"We are excited to partner with food processors who are universally striving to provide safer, higher quality food, and address the consumers' demands for transparency, sustainability and purity," said Zografos. "We are committed to providing complete, low-cost solutions that deliver results in minutes."

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  • Alexandra Scarborough
    Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for Spring

    Sarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.

    The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.

    "Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.

    Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.

    The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading. 

    The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.

    "Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."

    As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection. 

    To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.

    The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.

    More Information:

  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at



QUICK 5 has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.

Among other insights, the roundup revealed:

  1. Labor Day was the busiest weekend for car rental
  2. Disney Theme Parks topped the list of things to do
  3. The average hotel stay was two nights
  4. Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
  5. Popular tourist destinations included Orlando, Cancun and Las Vegas