IDIO Creative Works
Looper, a fashionable tracker accessory
Health & Beauty

Looper - A Tassel with Smarts

By Alexandra Scarborough, Close-Up Media Fashion Writer

Calling everyone with a tendency to lose or misplace things such as mobile phones, bags or sunglasses, there is some snazzy technology that can help you keep, track and find your belongings.

Called Looper, it’s a tassel with smart tracking capabilities.

bareMinerals Unveils Complexion Rescue, Best of a BB, a CC, and a Tinted Moisturizer

bareMinerals reported the launch of its newest product; Complexion Rescue.

Complexion Rescue is a a tinted hydrating gel cream. It was created by encapsulating hydrating humectants and pigment with mineral infused water to help lock in moisture upon contact with skin for instant hydration and rapid absorption.

The product is formulated without oil, silicone, parabens or fragrance. A non–chemical, mineral–based, broad spectrum SPF 30 provides protection against damaging UV rays.Complexion Rescue combines marine botanicals and hydrating humectants to help refuel thirsty skin, energizing mineral electrolytes to help enhance skin’s appearance, and a skin–protecting antioxidant that acts as skin’s bodyguard to help defend against environmental stressors.

Complexion Rescue is available in 10 natural–looking shades, offering sheer–to–medium coverage for both workday and weekend wear. It is easy to apply, and can be layered for additional coverage. Complexion Rescue can also be applied by using bareMinerals’ Smoothing Face Brush. With a dome-shaped design, the dual fiber synthetic brush offers control and diffusion for a soft, smooth application with an airbrushed effect.

bareMinerals develops, markets and sells cosmetics and skincare in 34 countries, with over 6,500 points of distribution, including more than 200 company-owned boutiques.

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  • Alexandra Scarborough
    Papyrus Joins Forces with Designer Lela Rose

    Papyrus is looking to bring the “elegance and style” of fashion to its greeting cards via a new designer collaboration series.

    According to a release, the collaboration marks the first time a fashion design house and greeting card brand have joined forces to develop a custom greeting card collection.

    Papyrus said it is partnering with American fashion designer Lela Rose to introduce the series. Rose will feature her "sophisticated yet modern style" in the debut card and gift collection, slated to launch during New York Fashion Week. The collection will be available in New York City Papyrus stores and select retailers in September, with availability expanding to all Papyrus locations and retailers in October.

    "The fashion designer collaboration series is a celebration of the commitment Papyrus has to the arts, including a focus on the fashion industry, quality craftsmanship and trend-forward design," said Christy Kaprosy, President of Papyrus-Recycled Greetings. "We are delighted to have Lela Rose's elegant line lead the first Papyrus fashion designer collaboration program, and we are excited to bring more fashion designers to our loyal customers in the future."

    The company noted the collection, which draws inspiration from some of Rose's recent runway designs, consists of 16 cards and five gift accessories, including gift bags, gift tissue, roll wrap and a gift tag set. It also will be available online at

    "I'm thrilled to be the first designer to collaborate with Papyrus on their exclusive new fashion series," said Lela Rose. "This is a unique way to showcase our designs, silhouettes and prints, and extend the brand into a new category."



Ebola Philanthropy

Ebola Philanthropy

  1. Big Gift: Bill Gates, founder and co-chair of the Bill & Melinda Gates Foundation, has committed $50 million to fight the epidemic.
  2. Early Donation: In August, Paul G. Allen Family Foundation donated $2.8 million toward the outbreak in West Africa.
  3. Latest Pledge: Facebook founder Mark Zuckerberg and his wife Priscilla Chan this month pledged $25 million to the CDC.
  4. Corporate Funds: World Bank Group in August pledged up to US $200 million in emergency funding to help Guinea, Liberia, and Sierra Leone contain the spread of infections.
  5. Crowdfunding: Scripps Research Institute's Erica Ollman Saphire seeks to raise $100K for equipment to speed her work, partially funding by U.S. government.