Häagen-Dazs
Häagen-Dazs to offer free ice cream cone as part of its effort to help save the bees
Food & Beverage

Häagen-Dazs Buzz: Get a Free Cone and Help Save the Bees

By Alexandra Scarborough, Close-Up Media Staff Writer

Häagen-Dazs is inviting ice cream fans to stop by its participating shops to get a free cone - and learn more the company's effort to help save the bees - on Tuesday, May 8, between 4 p.m. and 8 p.m.

The company said the offer features one free scoop of ice cream in a sugar cone, cake cone or cup, and is in recognition of its 10th anniversary of the brand's honey bee support.

"Free Cone Day is an opportunity to say thank you to our loyal fans, and we want to continue to recognize the pollinators that make our ice cream possible," said Adam Hanson, The Häagen-Dazs Shoppe Company, President and General Manager. "Last year, we shared information about why the bees need our help and how everyone can play a role, which received great feedback from our customers. With this year marking the 10th anniversary of the brand's honey bee support, we wanted to build on that information and encourage everyone to band together for this important cause."

According to a release, one-third of Häagen-Dazs ice cream flavors rely on pollinators, but bees are disappearing at an alarming rate and need help. Over the past 10 years, Häagen-Dazs has supported honey bee research and education by donating more than $1 million and working with ingredient suppliers, the Xerces Society and agronomists to create bee friendly environments on farms where some of the brand's most essential ice cream ingredients are grown – such as almonds and strawberries. To date, more than 11,000 plants have been planted, impacting 840 acres of farmland.

On Free Cone Day, the brand noted consumers can support the buzz by:
-Visiting a Häagen-Dazs Shops location to try one of the many bee dependent ice cream flavors
-Learning more through The Extraordinary Honey Bee VR experience, a new immersive VR experience created by Häagen-Dazs, and spreading the word
-Donating to the Xerces Society to help reach a goal of planting 1 million acres of habitat for bees: xerces.org/hd

For more information about Häagen-Dazs Shops' Free Cone Day and to find out which local Häagen-Dazs Shops are participating, check the Shop Finder at haagendazs.us/freeconeday.  

Complete details:
www.haagendazsshoppecompany.com  

((Comments on this story may be sent to newsdesk@closeupmedia.com))

THE DAILY VIEW

  • Alexandra Scarborough
    Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for Spring

    Sarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.

    The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.

    "Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.

    Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.

    The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading. 

    The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.

    "Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."

    As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection. 

    To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.

    The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.

    More Information:
    http://www.Gilt.com/SJP

  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at teaforte.com.

 

 

QUICK 5


Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.

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  3. The average hotel stay was two nights
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  5. Popular tourist destinations included Orlando, Cancun and Las Vegas