Neodyne Biosciences, Inc.
Tennis star Serena Williams
Health & Beauty

Serena Williams Teams with Neodyne for Embrace Active Scar Defense

By Susannah Parmenter, Close-Up Media Staff Writer

Neodyne Biosciences is joining forces with professional tennis champion Serena Williams to raise awareness for its embrace Active Scar Defense.

The company said the FDA-cleared scar therapy system is designed to prevent the formation of scar tissue before it forms visible and uncomfortable scars.

According to a release, Williams had both an unplanned C-section and emergency surgery following the birth of her baby girl, Olympia. She successfully used embrace to manage the pain and discomfort associated with her recovery and to significantly improve the appearance of her scar.

"The pain from my C-section was pain I've never experienced before," said Williams. "Embrace immediately helped with the pain and discomfort, and helped it look a lot better, really fast. It worked wonders for me."

Embrace is a clear silicone dressing that works by gently contracting to hold the sides of a closed incision together, thereby reducing tension around the site to prevent scar tissue formation. The company said it was developed by scar experts from Stanford University and is the only product proven in multiple clinical trials to off-load tension to successfully prevent the appearance of dark, raised, visible scars. Embrace also protects the incision from movement and everyday stress. It is intended for new scars that are less than six months old.

"We are thrilled to be partnering with one of the greatest athletes and female role models of all time, Serena Williams. Knowing that embrace helped someone as strong as Serena during her road to recovery and journey to motherhood is truly inspiring," says Kelley Lipman, President and Chief Commercial Officer for Neodyne. "We are honored to share her positive experience with embrace, in hopes that her story will help thousands of other women who have C-sections or undergo surgical procedures, regain their confidence and quickly return to their families, careers and lives much more comfortably."

Williams' goal is to educate and empower others to take control of their own post-surgical recovery process after her positive results with embrace. "I love who I am, and I encourage other women to love and embrace who they are. But remember you have some control over your healing process. Choose the best products that support your healing journey and deliver real results. For me, that was embrace® Active Scar Defense," shared Williams.

Williams will appear in the brand's media campaigns as well as retail and advertising.  

Embrace is available on the website., Amazon, in plastic surgery offices and at select retail outlets.

Neodyne Biosciences focuses on developing and commercializing tissue repair devices to minimize scar formation.

More information:

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  • Alexandra Scarborough
    Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for Spring

    Sarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.

    The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.

    "Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.

    Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.

    The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading. 

    The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.

    "Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."

    As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection. 

    To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.

    The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.

    More Information:

  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at



QUICK 5 has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.

Among other insights, the roundup revealed:

  1. Labor Day was the busiest weekend for car rental
  2. Disney Theme Parks topped the list of things to do
  3. The average hotel stay was two nights
  4. Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
  5. Popular tourist destinations included Orlando, Cancun and Las Vegas