Tandem Theory
Tandem Theory launches new websites for Del Frisco's Restaurant Group
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Tandem Theory Designs Develops and Launches 3 Websites for Del Frisco's

By Close-Up Media Staff

Integrated marketing agency Tandem Theory reported it has launched three redesigned websites in October in partnership with Del Frisco's Restaurant Group, which owns and operates Del Frisco's Double Eagle Steakhouse, Sullivan's Steakhouse, and Del Frisco's Grille.

According to Tandem Theory, the websites were designed to amplify and mirror Del Frisco Restaurant Group's passion for hospitality, quality and excellence, elevate the Company's online brand experience, reduce friction within the website flow, deliver an enhanced customer experience, and address the Company's expanding market needs through a clean and responsive design.

Tandem Theory noted it leveraged data and insights to design and develop the architecture and provide the optimal experience for Del Frisco's Restaurant Group's guests.

According to a release, the websites also showcase the personalities of each individual property, to include local events and promotions, while allowing guests to easily access the information they want and need. Additional features of the site include enhanced SEO, rich and compelling content, seamless online reservations, reward redemptions and gift card purchases.

"Our three restaurant concepts each have a unique personality and it's important that the websites properly reflect each brand and provide the same great experience guests associate with dining in our restaurants," said Brandon Coleman III, president of Del Frisco's Grille. "We engaged Tandem Theory because they understood and valued our desire to enhance the user experience and capture the brand essence of each of our restaurants through appealing and easy-to-navigate websites."

"We fundamentally understand how important it is for our clients to deliver excellence and we are thrilled we could bring this trio of websites to life in a short timeframe to meet Del Frisco's Restaurant Group's needs," said Michelle Hagen, CEO of Tandem Theory. "We pride ourselves in our agile approach to providing a superior product that delivers a rich experience for the end customer, allowing guests to engage the brand in an uninterrupted manner."

More information and complete details:
www.TandemTheory.com
www.DFRG.com

THE DAILY VIEW

  • Alexandra Scarborough
    Tea Forté Introduces ‘Matcha’ Collection

    Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.

    The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.

    "The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."

    Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.

    According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.

    Available now in select stores and online at teaforte.com.

 

 

QUICK 5


Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.

Among other insights, the roundup revealed:

  1. Labor Day was the busiest weekend for car rental
  2. Disney Theme Parks topped the list of things to do
  3. The average hotel stay was two nights
  4. Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
  5. Popular tourist destinations included Orlando, Cancun and Las Vegas