Emotient Launches Facial Expression Analysis Website
By Zach Seymour, Close-Up Media Staff Writer
Emotient has rolled out an on-demand web service for the analysis of facial expressions, Emotient Analytics.
"For the first time, companies can use an on-demand web service to measure their customers' true feelings - in the moment - and generate insights to improve their products, services and marketing," said Ken Denman, CEO of Emotient, "Uniquely, we built Emotient Analytics to excel in the real-world and to scale gracefully. It can handle the tough video conditions found outside of formal settings and still deliver the industry's best accuracy."
The company said the system uses videos of people as they experience advertising, media content, products and services and provides audience response metrics. These metrics include customer attention, engagement and sentiment as derived from facial evidence of emotional states.
Consumer insights generated from this analysis can help improve performance for advertisers, media/entertainment companies, retailers and consumer products companies, the Company noted.
The emergence of behavioral economics and neuro-marketing has highlighted the role that emotions play in consumer decision-making. However, until now, measuring how a customer feels about a brand or experience has been left to post-hoc customer surveys and subjective interpretations of focus groups and interviews. These are prone to bias and inaccuracy, the Company said.
Emotient Analytics said it solves this problem by analyzing videos of customers for spontaneous facial expressions that directly and reliably describe their emotional state. The quickest of these, called micro-expressions, occur spontaneously in as little as a single video frame, before the person can consciously mask them. The results of this analysis allow Emotient Analytics to measure attention, engagement, positive or negative sentiment and specific emotional states.
According to a release, Emotient Analytics creates value for different types of business customers including:
-Brands and agencies can improve advertising and promotional performance by choosing executions that beat the baseline set by a known strong performer.
-Media and entertainment firms can improve program viewership and loyalty by assessing the emotional engagement of demographic segments to pilots, segments, movies or trailers.
-Sports franchises can improve in-venue advertising CPM with audience response readouts for different ad placements and seating sections.
-Consumer goods companies can select product formulations, packaging and design options based on the emotional state they induce.
-Retail brands can improve sales and retention by identifying customer service issues and evaluating merchandising effectiveness.
-Academic and commercial researchers can add facial expression and emotional response data to their studies.
Emotient is a provider of facial expression analysis.
More company information:
www.emotient.com
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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Alexandra Scarborough
Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for SpringSarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.
The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.
"Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.
Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.
The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading.
The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.
"Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."
As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection.
To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.
The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.
More Information:
http://www.Gilt.com/SJP -
Alexandra Scarborough
Tea Forté Introduces ‘Matcha’ CollectionConvenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.
The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.
"The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."
Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.
According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.
Available now in select stores and online at teaforte.com.
QUICK 5
Expedia.com has released a year-end look at U.S. traveler behavior and trends for 2017, analyzing data to identify the most in-demand destinations, hotels, activities and more.
Among other insights, the roundup revealed:
- Labor Day was the busiest weekend for car rental
- Disney Theme Parks topped the list of things to do
- The average hotel stay was two nights
- Top destinations based on 2017 air travel included major global cities like New York, London and Bangkok
- Popular tourist destinations included Orlando, Cancun and Las Vegas