Corra Updates on Restructuring, Executive Appointments
Global digital agency Corra reported the promotion of Rachel Weir to President and the new executive hire of Eric Gutoski, Chief Revenue Officer-previously Chief Strategy Officer at Born Group and Group Account Director at Accenture Interactive.
According to a release, Weir joined Corra almost seven years ago and has guided the agency toward 900 percent revenue growth overseeing sales, marketing, and client services. With the transition into her role as President, Weir will also take on Corra's project delivery division to advance the quality of execution and overall client experience.
Gutoski who says first and foremost, his goal is 100 percent client satisfaction and ensuring Corra is prioritizing its client's revenue and ROI as much as their own.
"Where Corra is headed as an organization is to deepen our role as an indispensable business partner for our clients," said Eric Gutoski, Chief Revenue Officer at Corra.
Gutoski comes with over 15 years of experience spanning ecommerce, strategy, user experience, digital marketing, and operations. He has worked with global B2C and B2B companies across a wide range of industries including Wells Fargo, Sephora, GAP, AB InBev, Delta, and Hanes.
"The Corra executive team is highly collaborative," Gutoski said. "They're all very competent people with backgrounds across different disciplines that work together and inform each other."
Weir's vision as President includes Corra as a leader in the development of headless technology and Progressive Web Apps (PWA). Corra is investing resources in developing proprietary solutions and a library of reusable components that will help cut cost and risk for their clients.
"We believe Corra's headless/PWA technology will be transformative for B2B organizations as well as B2C," said Rachel Weir, President at Corra. "Progressive Web Apps allow B2B buyers to access sites from locations that don't necessarily have mobile coverage like oil fields, construction sites, basements, and so on."
The new executive hire of Gutoski and restructuring of the organization comes shortly after Corra won 2020 Adobe Digital Experience Partner of the Year for their innovation in the Headless technology/PWA space, as well as the launch of their B2B division, IN-DSTRY, the company noted.
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THE DAILY VIEW
Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for Spring
Sarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.
The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.
"Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.
Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.
The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading.
The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.
"Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."
As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection.
To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.
The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.
Tea Forté Introduces ‘Matcha’ Collection
Convenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.
The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.
"The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."
Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.
According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.
Available now in select stores and online at teaforte.com.
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