Health & Beauty

IQVIA and Pierre Fabre Pharmaceuticals Enhance Relationship

IQVIA, a company dedicated to using analytics and science to help healthcare stakeholders find better solutions for patients, and Pierre Fabre Pharmaceuticals, a subsidiary of Pierre Fabre, reported plans to implement IQVIA's new commercial technology solution, Orchestrated Customer Engagement (OCE).

The new offering, adapted for the life sciences industry, connects marketing, sales and other critical business functions, enabling all departments to collaborate more effectively and optimize customer interactions.

According to a media release, under the terms of this seven-year agreement, Pierre Fabre Pharmaceuticals will migrate all of its current CRM users to OCE, which Pierre Fabre Pharmaceuticals selected because of its strong "platform of platforms" foundation and open architecture. Pilot programs will begin early in Germany, France and Portugal, followed by the roll-out of OCE in the 30 additional countries where Pierre Fabre operates.

"By expanding our relationship with IQVIA, we will be able to realize our vision for field collaboration," said Frederic Duchesne, President and Chief Executive Officer, Pierre Fabre Pharmaceuticals. "Finally, we can bring together marketing, sales force, key account and access managers all the actors working together to bring solutions to the patients and information to healthcare professionals. This is just a first step in building a continuum for better clinical trials and easier access to drugs for patients as well as better execution with stronger ROI for us."

Orchestrated Customer Engagement, built on technologies such as, Mulesoft, Amazon Web Services, Heroku and others, provides seamless integration across a "platform of platforms." The solution leverages IQVIA's Ada, artificial intelligence that gives users recommendations for next-best actions; Apollo, a user interface; and Lexi, an application program interface (API) layer to connect all applications and data using common language.

"We are proud to have Pierre Fabre as a strategic IQVIA customer, and we are pleased that they will be the first global company to deploy our new OCE technology," said Alistair Grenfell, IQVIA President, Northern Europe, Middle East, South Asia and Africa. "We will work together on streamlining the value chain from clinical trials to commercial from molecule to market to the benefit of patients, HCPs, and pharmaceutical companies."

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