Domino’s Rolls Out Ordering Via Facebook Bot
By Susannah Parmenter, Close-Up Media Staff Writer
Domino's Pizza is now accepting orders via Facebook Messenger, using bot technology.
Domino’s reported that customers who have a Pizza Profile can place their most recent order or Easy Order via Messenger.
"We know that customers spend a great deal of time messaging, so we knew the next place we needed to add ordering was via Messenger," said Dennis Maloney, Domino's vice president - chief digital officer. "Messenger allows customers to order conversationally with the help of Domino's bot. We hope this new option will continue to make ordering as simple and as convenient as possible."
The Company said that customers can place or track an order by clicking the message button on Domino's Facebook page, usingmessenger.com/t/dominos/ or by searching for "Domino's" within Messenger. This will send customers to an ordering welcome screen. From there, customers can use a pizza emoji to start their Easy Order, or tap "Recent Order," "Easy Order" or "Track" to begin.
AnyWare ordering platforms also include emoji, Twitter, text, smart TV, Amazon and Echo.
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THE DAILY VIEW
Papyrus Joins Forces with Designer Lela Rose
Papyrus is looking to bring the “elegance and style” of fashion to its greeting cards via a new designer collaboration series.
According to a release, the collaboration marks the first time a fashion design house and greeting card brand have joined forces to develop a custom greeting card collection.
Papyrus said it is partnering with American fashion designer Lela Rose to introduce the series. Rose will feature her "sophisticated yet modern style" in the debut card and gift collection, slated to launch during New York Fashion Week. The collection will be available in New York City Papyrus stores and select retailers in September, with availability expanding to all Papyrus locations and retailers in October.
"The fashion designer collaboration series is a celebration of the commitment Papyrus has to the arts, including a focus on the fashion industry, quality craftsmanship and trend-forward design," said Christy Kaprosy, President of Papyrus-Recycled Greetings. "We are delighted to have Lela Rose's elegant line lead the first Papyrus fashion designer collaboration program, and we are excited to bring more fashion designers to our loyal customers in the future."
The company noted the collection, which draws inspiration from some of Rose's recent runway designs, consists of 16 cards and five gift accessories, including gift bags, gift tissue, roll wrap and a gift tag set. It also will be available online at papyrusonline.com
"I'm thrilled to be the first designer to collaborate with Papyrus on their exclusive new fashion series," said Lela Rose. "This is a unique way to showcase our designs, silhouettes and prints, and extend the brand into a new category."
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