Kraft Revamps Barbecue Sauce, Introduces Evergrillers
By May Marie, Close-Up Media Staff Writer
Want something to keep your noggin warm while grilling the burgers for a Super Bowl party?
Want no more! Kraft Barbecue Sauce is offering the Evergrillers Hot Head Hat, an all-purpose, weather-proof hat designed to keep grillers warm while acting as a holder for grill tools. Each hat is fleece-lined, with heated ear flaps and a Kraft Barbecue Sauce dispenser.
The Hot Head Hat is part of a new line of grilling accessories that Kraft is launching as part of its revamped line of sauces with recipes featuring ingredients like tomatoes, sweet molasses, cider vinegar and cane sugar.
Called "Evergrillers," Kraft Barbecue Sauce said the accessories will help grilling enthusiasts "get to the grill no matter the weather conditions." The products are all built to support year-long grilling especially in cold regions of the country. And while they may be hot products, they are, as the company describes, 'hilarious.'
"We know that people who love grilling demand more from their sauce. No matter what it looks like outside, they're grilling," said Lynne Strickler, Brand Manager for Kraft Barbecue Sauce. "We want to celebrate these grill masters, or Evergrillers, by giving them a first taste of our new sauces, and sharing with them a custom - and hilarious - tool to help keep them grilling year round."
Other Evergrillers offerings include:
Grill 'N' Flip Mitt: A fire-resistant grilling glove that protects the griller's hands from both the heat of the grill and the chill of the outdoors during winter grilling season. The design of the top insert can hold many grill tools, making it easy to flip, stab, and baste with ease and precision.
Ski-BQs: Designed for grillers who are unfazed by snow, the skis, affixed with a personal snow plow and an opportune sauce holder, hook on to the griller's boots to allow for quick skiing and plowing from door to grill.
To help grillers utilize the products and its sauces, the company is partnering with grilling expert Scott Thomas of GrillinFools.com to give grilling fans the chance to win an Evergriller "innovation" and a year's supply of Kraft Barbecue Sauce. To enter for a chance to win, grill fans can visit GrillinFools.com by January 30. The winner will be randomly selected at the close of the giveaway, the company noted in a release.
Kraft Barbecue Sauce varieties are sold nationwide in the condiments section of grocery stores.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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Alexandra Scarborough
Gilt and Sarah Jessica Parker Unveil SJP by Sarah Jessica Parker Bridal Collection for SpringSarah Jessica Parker, in partnership with Gilt, kicked off the exclusive launch of SJP by Sarah Jessica Parker Bridal, Gilt’s first foray into bridal ready-to-wear that would have Carrie Bradshaw swooning.
The collection includes dresses, skirts, bodysuits and other pieces, ranging in price from $295 to $2,395 and from sizes 0 to 14.
"Collaborating with Gilt on my first bridal ready-to-wear collection was an opportunity I couldn't pass up," said Sarah Jessica Parker. "The team there is brilliant and allowed me to be imaginative and take risks as I was designing for the non-traditional bride. It has been quite fun to play around with colors, fabrics and details to create unique pieces for all kinds of brides." The collection, comprised of ten styles, is inspired by Parker's vision of a modern, non-traditional bride, and is designed to dress a woman for a variety of wedding milestone moments; from her bridal shower through her wedding reception. Styles offered are a unique mix of classic dresses and gowns, modern bodysuits, full skirts, and a jumpsuit. The color palette includes traditional bridal white, sleek black, plus pops of blush, poppy, light gray and blue.
Designed in collaboration with Gilt, the collection was produced in New York City utilizing fabrics like cashmere and stretch crepe sourced from Spain, Italy and France.
The pieces all feature carefully curated details like elegant bows, sophisticated cutouts, feathers, intricate embroidery and beautiful hand-stitched beading.
The actress and style icon is no stranger to chic bridal wear. Carrie Badshaw, famously played by Parker, took part in an elaborate bridal photo shoot in Sex and the City: The Movie. The shoot featured gowns from designers like Christian Lacroix and Lanvin. Parker famously wore a black wedding gown for her own wedding to Matthew Broderick in 1997.
"Not only is Sarah Jessica Parker's style known around the world, her point of view is one-of-a-kind," says Tom Ott, Chief Merchant of Gilt. "Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category."
As part of the bridal launch, Gilt will also offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear line, each of which are complementary to the bridal collection.
To correspond with the bridal collection launch, Gilt City will present offers from some of Sarah Jessica Parker's favorite places in New York City.
The offers were each chosen as a way to help brides plan for and celebrate the big day with highlights including, Leather Spa, Lars Nord Studio Tailoring, Mah-Ze-Dahr Bakery, among others.
More Information:
http://www.Gilt.com/SJP -
Alexandra Scarborough
Tea Forté Introduces ‘Matcha’ CollectionConvenience meets tradition in Tea Forté’s new Ceremonial Matcha Bowl Set and the Matcha Single Steeps.
The company said its spring harvested, shade grown, stone ground, organic matcha tea is best served in a centuries-old Japanese tea ceremony called chanoyu: a preparation technique known for its centering meditative qualities.
"The launch of Tea Forté's Matcha collection represents our continued commitment to wellness and cultivating all the potential mental and physical health benefits of tea," says Tea Forté CEO Michael Gebrael. "In addition to our high quality Pure Matcha, we've also blended four distinct flavored Matcha varieties. Prepackaged in pouches measured out for a single serving, our Single Steeps Matcha is ideal for the office, travel, or to keep with you for a boost anytime."
Tea Forté noted its handcrafted ceremonial tea bowl, handmade bamboo whisk and measuring ladle “encourages serene enjoyment of our premium Kosher, gluten-free and vegan matcha blends.” These include: Pure Matcha, Chocolate Matcha, Coconut Matcha, Ginger Matcha, and Chai Matcha.
According to a release, in addition to its distinctive taste, matcha is prized for its health benefits. Steeped green tea contains only the antioxidants that can be extracted in water, while with matcha, the whole leaf is consumed.
Available now in select stores and online at teaforte.com.
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